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    The Chicago School of Professional Psychology
   
 
  Mar 28, 2024
 
2010-2011 Academic Catalog and Student Handbook with Addendum 
    
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2010-2011 Academic Catalog and Student Handbook with Addendum [Archived Catalog]

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PB 570 - Consumer Psychology


Students will be introduced to the major theories underlying consumer behavior. Regular student presentations of assigned articles from the domains of psychology and marketing are required. Topics may include positive psychology, regulatory focus, goal conflict, materialism, terror management, variety seeking, product assortment, and risk. Students will choose a single topic of interest to them and present both a literature review and research proposal to the class. (3 credits)




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