PB 536 - Strategic and Organizational Planning

Prerequisite(s): PB 535. This course will give students the fundamentals to understand business strategy and organizational effectiveness. The first part of the course will address the concepts and practice of policy formation. It will expand on the marketing, financial, and economic ideas introduced in PB 535. Environment analysis and value chain will lead to assessing business level strategy, corporate level strategy, and competitive actions. The second part of the class will emphasize the organization factors in determining and implementing business policy. Organizational planning will be discussed as aligning the business with the environment through strategy, design, operations, supply chain, and culture. The options of each will examined but students will learn the critical significance of the managing their interdependence. (3 credits)

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