PB 535 - Business and Financial Literacy

This course is designed to give students the basic terminology, logic, and framework to understand business thinking and decisions. The goal is to teach students to look at the ‘vital signs’ of a business. The first part of the class will look at what information a business collects and how it uses that information. Students will learn to use a financial lens to look at an income statement and balance sheet to determine the health of an organization. Students will learn the importance of interest rates as a key to understand corporate planning and valuation. The second part of the course will help students understand how companies make operational decisions. Using the lens of micro-economics, students will learn how supply and demand, costs, and prices effect output decisions. The course will also consider they ways this impacts marketing through the marketing mix, segmentation, and branding decisions. Behavioral economics will be examined to show how the erratic nature of decisions. (3 credits)

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