PB 534 - Business Development for Consulting Psychologists

This class will focus on the process and methods in building a business and practice. Ownership, partnerships, and incorporation will be addressed along with financial considerations of managing the books. Marketing will be examined as the strategies and tactics to develop client relationships and revenue streams. Brand, segmentation, product/services, and personal selling and direct marketing will be explored as tools to aid in marketing. The final deliverable for each student will be a Business Plan for their won practice. (3 credits)

Add to Portfolio.

Close Window