Business Development for Consulting Psychologists   [Archived Catalog]
2011-2012 Academic Catalog and Student Handbook with Addendum
   
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OL 654 - Business Development for Consulting Psychologists

This class will focus on the process and methods in building a business and practice. Ownership, partnerships, and incorporation will be addresses along with the financial considerations of managing the books. Marketing will be examined as the strategies and tactics to develop client relationships and revenue streams. Brand, segmentation, product/services, and personal selling and direct marketing will be explored as tools to aid in marketing. The final deliverable for each student will be a business Plan for their own practice. (3 credits)



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