IO 570 - Consumer Psychology

Prerequisite(s): IO 400 Students will be introduced to the major theories underlying consumer behavior. Regular student presentations of assigned articles from the domains of psychology and marketing are required. Topics may include positive psychology, regulatory focus, goal conflict, materialism, terror management, variety seeking, product assortment, and risk. Students will choose a single topic of interest to them and present both a literature review and research proposal to the class. (3 credits)

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