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IO 561 - Consumer MotivationConsumers today are bombarded by fast-paced, technologically savvy inducements to make spontaneous purchases from many directions. Making sense of how potential buyers sort through this stimulus overload will help you maintain the integrity of your brand image, design point of sale displays, improve visual merchandising, and attract and retain customers over time. Individually tailored project work will center on your individual work challenges. (3 credits) |
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